The article emphasizes that businesses should strive to find products or services that meet the needs of consumers, that is, experiences covered by the word 'easy to use', because it can help build consumer trust and gain an edge in the fierce market competition. Satisfactory evaluation and feedback is the driving force for businesses to move forward, making 'easy to use' a brand label. To this end, merchants are willing to invest more time and effort to ensure that their brands remain synonymous with 'easy to use' in the minds of consumers.

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